Finding Niche Markets with Google Insights

Okay! I’m super excited about this post. This post will show you how to find a niche market using Google Insights. Niche marketing can be difficult, especially if you don’t have a niche market to start with. This free tool will allow you to get the behind the scenes look at Google’s keyword search history. This is every affiliate and Internet marketers dream. Well, let’s dive in!

Using Google Insights:

The first thing to do is to visit http://www.google.com/insights/search/ and sign in to your google account at the top right.

The home page will look something like this:

Google also provides data for categories, seasonal, and geographic keyword data. Make sure you take the time to look over each section.

Finding a niche market:

To find a niche market all you have to do is type a keyword you want to research. Google insights will then dig through it’s data providing you with a goldmine of top searched keywords and keyword phrases.

So for this example I will research rifle scopes. I’ll type rifle scopes in the search bar, choose U.S.A., and gather the data all the way back from 2007 for the top keywords and phrases.

Google will then generate a graph like this:

Don’t mind the data on the graph it’s self. You just want to pay attention to the relative volume to see if the term is rising. You can even compare this term with a second one. Just hit the plus sign to add a phrase and google will generate a chart to compare the data.

Now I’m able to compare two different keyword terms to see which is better. For this example I’ll use the term spotting scopes.

This is the data google provided. You can compare the relative volume of both.

Google Insights also provides related terms on the rise in google. This enables you to dig deeper to reveal potential niche markets and sub-niche markets. After I scroll down I clicked on the “leupold rifle scopes” term to dig a little deeper.

Then google provided me with the common search terms and keyword terms on the rise.

Now I know the search volume and keywords on the rise to profit from. Google Insights will help you dig through all the junk and help you find those true niche markets, making all you niche marketing efforts worth wild.

Go and check out his tool and let me know what you think. Was it easy to use and find your niche market.

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Getting Targeted Web Traffic- Part 4

Swapping Advertising
A great way to get your product information out to people is by using links, banner ads, coupons, and swapping articles.  If you’re in the home renovation business you can trade articles with other businesses such as painters and electricians.  In fact, you can trade articles with anyone in your chosen industry that isn’t in direct competition with you.  Extra content on your website will give you more credibility while having your articles on other websites will lend your company a position of authority.

Word of Mouth Marketing
The second most common way that people find new websites is word of mouth.  Search engines are the number one way.  Word of mouth can be generated from message board postings by virtual strangers or by e-mailing friends.  Effective word of mouth is known as “viral marketing” and is one of the biggest success stories on the Internet.

Viral marketing works in much the same way urban legends and funny jokes on the Internet work as they are forwarded all around the world.  Viral marketing takes advantage of the socialization needs of society.  No matter how small the social network starts out as, effective viral marketing can turn a small unknown company into one that is known everywhere in the online world.  Some of the biggest companies on the Internet rely on viral marketing to stay successful.  You can set up an effective e-mail marketing strategy without a big budget or a lot of technology.  All you need to do is set up an e-mail signature that has a marketing message within it.  This marketing message will be attached to any e-mail that your company sends.  Signatures are easily set up through Outlook and other e-mail programs.

You can take the concept of e-mail messages one step further by attaching your marketing message to all mail that is outgoing.  This is done through a simple process known as “mail rerouting”.  When you use this process you can track the results as well as know for sure that every outgoing message will look and feel the same no matter whether you or your employees send the mail.

Something for Free
Everyone wants to get something that is free.  When you offer something that is free the word will spread very quickly.  And free offers will bring traffic to your website.  However, most small online businesses can’t afford to give away much for free.  What you can do is become creative and offer a free product for the first 20 people who buy another product from your website.  This can be as simple as movie tickets.

Message Boards and Chatrooms
Message boards and chatrooms are great places for word of mouth and viral marketing to flourish.  This is particularly true for those people who are 25 years of age and younger.  In chatrooms people share ideas and concepts and this can lead to some great leads for your business.
E-mail makes it easy for people to share ideas and concepts with others anywhere in the world.  If you can attach your marketing message to these infectious e-mails you’ll be able to create a buzz and stir about your product or service.  When potential customers recognize your logo or company name you’re on your way to gaining trust, credibility, and the close of a sale.

Domain Names
One last thing to remember when you’re trying to spread information about your company is the effectiveness of a memorable domain name.  You want to pick a domain name that is easy to remember, easy to spell, and that relates to what you’re selling.  When people easily find your website you’ll want to make sure that your home page content is dynamic so they keep returning.

Come back for part 5 of the 10 part series on target traffic generation.

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Getting Targeted Web Traffic- Part 3

Using Banner Ads
One mistake that many online businesses make is using banner ads to reach the greatest amount of people.  Your focus when it comes to banner ads is to reach the right type of people for the product or service that you’re selling.  One thing to keep in mind is that, if you have a limited budget, you should avoid buying banner ads altogether.  If you have a big budget, banner ads can be great for branding your company.  You’ll be able to negotiate contracts that are long term with affiliated websites in your area of business.  However, the results of click-through marketing are usually low and this makes banner ads the least cost effective of all internet marketing techniques.

If you decide that you want to purchase banner ads you should focus on buying them on web pages that are very targeted.  Ads are cheaper the more targeted a web page is.  And the cheaper the ad the more cost effective your banner ads will be.  Another way that you can target the placement of your banner ads is to embed them in web page content.  Before you purchase a banner ad find out what content the website administrators will be including on their web page that may be related to your online business.  If the website uses a keyword search tool ask that your banner ads appear when key words that are linked to your product or service are typed into the search engine by visitors to the website.

Try to place your banner ads on a web page that is as deep into the website as possible.  This way you’ll be reaching people who are truly looking for information that relates to your business.  This is a great strategy to use if you want to get the most value for your online budget.  Again, if your budget for marketing is quite high, you’ll want to buy banner ads on the home pages of websites so that your brand reaches a lot of people.

Establish Credibility
One of the main problems with internet marketing is establishing credibility with your customers.  Since there are so many Internet scams out there people are wary of whom they do business with and even more cautious of companies they are unfamiliar with.  As a small business you need to gain credibility on the Internet by making your logo and company name a familiar item to Internet users.  One way that you can achieve this credibility is by setting up a shopping cart on Yahoo!  You’ll not only have access to the technology of shopping carts you’ll also find yourself affiliated with a familiar and successful online company.  This gives customers the confidence needed to do business with you.  When a customer buys something from your online Yahoo! Store they become more familiar with the name of your company and will be more likely to buy from you directly at your website the next time around.

Get your Content to Other Websites
Another way that you can build credibility online is to swap content.  If you can position an article that includes a link to your website on another website that is at the top of the field of your industry you increase your chances of credibility.  This then increases your sales potential.  But just how do you get web editors to take any notice of your company?  The bottom line is that more companies are willing to trade a free mention on your website for a good article.  This way the content provider gets targeted and free advertising for their product or service, and the company that is posting the article (and the link) can feature content that is informative and valuable.

This is a form of “article marketing”, which will be discussed in more detail later.  When a potential customer reads your article you establish yourself as an expert in your field.  When the customer links over to your website you have a very good lead that can generate sales.

People who use the Internet want results that are immediate.  They know exactly what they are looking for so your advertising message needs to be appropriate, concise, and to the point.  You need to think about what kind of people will be accessing the website where you plan to post your article.

Come back for part 4 of the 10 part series on target traffic generation.

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Getting Targeted Web Traffic- Part 2

Doing something innovative and creative online, as well as using the latest technology, will always get attention.  For example, adding animation, flash, or a photo can create a buzz about the product or service that you’re selling.  Just as e-mail, which contains jokes and strange pictures, gets forwarded all around the planet so too can your marketing message make the rounds.  Come up with a marketing message and then forward it to family, friends, and anyone else you know.

Any time that you can get someone else to forward your e-mail to others you get the information out there about your website and the product or service you’re selling.  One key to great internet marketing is remembering that quality, not quantity, counts.  Avoid buying e-mail lists and focus instead on building your own with people who are actually interested in what you’re selling.  Today internet marketing isn’t about how many people you get to your website or how many people are on your e-mail list.  Today internet marketing is all about how people react to your website and what it is that you’re selling.

Personalizing Your Website

Even if you’re not selling a product or service that is for a specific target audience you need to have a website that is personalized.  For example, even though Amazon sells products that appeal to all target audiences they have still managed to create a personalized website that fits every customer.  This is the goal of personalization technology.

Try to limit the number of products or services that you’re offering to your customers.  “Information overload” is one of the biggest problems on the Internet.  If you give your customers too many choices they’ll have a hard time making a decision.  The key to avoiding information overload is organization as well as making sure that products and services are directed towards your customers.
Don’t make the mistake of thinking that internet marketing stop when you generate a sale. Your current customers are the ideal way for you to reach new customers.  You want to get leads from your customers by using marketing concepts such as “tell a friend” e-mails.

One mistake that many small online businesses make is to focus only on self-promotion.  The bottom line is that customers don’t care about you.  They only care about what it is that you’re selling and what you can do for them.  When someone visits your website you have about ten seconds to get their attention before they move on to the next website.  That means that you have ten seconds to tell this person why it is that they need you.  The home page of your website should tell people why your service or product is just right for them.  Your home page should include information about your company and/or have a personal bio about who you are.

If you’re not sure about whether your website is reaching the right people, ask them.  If you provide something of value to people who visit your website they’ll give you information.  Things of value include contests, coupons, and free products.  Make sure that you let them know they can trust you by including a privacy policy on your website that states you won’t share any personal information they provide with anyone else.  Stick to your policy and never sell the information your customers provide you with.  Otherwise you’ll lose and abuse their trust.

Once you know the demographics of your customers you’ll know how to spend your marketing budget.  You can focus your online promotions using targeted marketing strategy.  Even though you may end up with fewer people visiting your website, targeted internet marketing is the way to go.

Come back for part 3 of the 10 part series on target traffic generation.

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September 2008 Affiliate Income

I know it’s almost half way through October but it’s never too late to post the affiliate income report for September 2008. It was a tough month, with commissions dropping due to the economy. My niche sites and PPC campaigns are more luxuries than necessities. Which, due to the economy, creates a drop in commissions. Well, I can’t really complain because it’s still extra money in my pocket. Here are the results.

Ebay Partner Network

My Ebay earnings dropped from $300 a month to a low of $195.18 last month. I think a lot of this is due to the lack of spending on luxury items.

Pepperjam Network

My PPC campaign went fairly decent. I spent a total of $50 and made $110for a profit of $60. I was playing it safe. This was with only 1 campaign on 1 search network (MSN). I pretty happy that I ended up in the positive for both programs.

Here is the break down;

Ebay Partner Network: $195.18

Pepperjam Network (PPC): $110.00

Adsense: $12.14

Gross Income: $

Costs: -$50

Net Profit: $267.32

Not bad! That’s with all sites on auto pilot, with little to no SEO. I’m still working to improve each of the 4 BANS and PHPBAY sites I’m currently running.

Let’s hope that next month is much better!

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