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Google Insights – Use it to Find Niche Markets

October 25, 2008 by  
Filed under Internet Marketing, Traffic Generation

Okay! I’m super excited about this post. This post will show you how to find a niche market using Google Insights. Niche marketing can be difficult, especially if you don’t have a niche market to start with. This free tool will allow you to get the behind the scenes look at Google’s keyword search history. This is every affiliate and Internet marketers dream. Well, let’s dive in!

Using Google Insights:

The first thing to do is to visit and sign in to your google account at the top right.

The home page will look something like this:

google insights

Google also provides data for categories, seasonal, and geographic keyword data. Make sure you take the time to look over each section.

Finding a niche market:

To find a niche market all you have to do is type a keyword you want to research. Google insights will then dig through it’s data providing you with a goldmine of top searched keywords and keyword phrases.

So for this example I will research rifle scopes. I’ll type rifle scopes in the search bar, choose U.S.A., and gather the data all the way back from 2007 for the top keywords and phrases.

insights graph

Google will then generate a graph like this:

another google insights image

Click to enlarge

Don’t mind the data on the graph it’s self. You just want to pay attention to the relative volume to see if the term is rising. You can even compare this term with a second one. Just hit the plus sign to add a phrase and google will generate a chart to compare the data.

google insights img number 4

Click on the add search term

Now I’m able to compare two different keyword terms to see which is better. For this example I’ll use the term spotting scopes.

spotting scopes

spotting scopes

This is the data google provided. You can compare the relative volume of both.

Click to enlarge

Click to enlarge

Google Insights also provides related terms on the rise in google. This enables you to dig deeper to reveal potential niche markets and sub-niche markets. After I scroll down I clicked on the “leupold rifle scopes” term to dig a little deeper.

I clicked best rifle scopes

I clicked leupold rifle scopes to dig deeper

Then google provided me with the common search terms and keyword terms on the rise.

Now I know the search volume and keywords on the rise to profit from. Google Insights will help you dig through all the junk and help you find those true niche markets, making all you niche marketing efforts worth wild.

Go and check out his tool and let me know what you think. Was it easy to use and find your niche market?


14 Responses to “Google Insights – Use it to Find Niche Markets”

  1. DemoGeek on November 30th, 2008 10:38 pm

    This is just an awesome tip! This is the kind of tool that I was looking for. Thanks for sharing it with details.

  2. LuvYa on December 20th, 2008 10:24 pm

    This is a great post especially since I’m just getting started with an online affiliate biz. Thanks Much. peace

  3. Mike on March 28th, 2009 8:44 am

    Awesome information! Any way of telling how many websites are associated with that particular phrase?

  4. Grant on April 6th, 2009 4:23 am

    Hi, great post I discovered Google Insights only about a week ago. And its great for sourcing a hidden Niche.

    Austin your keyword research that you do where you have the number of searchs vs competing pages, which tool is that you use to get that data?


  5. Austin on April 6th, 2009 5:57 pm

    I’d start by doing Google searches with the phrase in quotations. You can also make use of the Google command allinurl: and allintitle: to find sites that target those terms.

  6. Austin on April 6th, 2009 6:01 pm

    Number of searches per month comes from Google’s Adwords Keyword tool. You can find the competing pages by doing Google searches (check my comment above this one).

    Hope this helps!

  7. Grant on April 7th, 2009 12:57 am

    Hi Austin

    Thanks for the feedback. I did some digging on what you said and came across this site that seems quite handy, not sure if you have mentiond it before but it gives a breakdown of backlinks, allintitle, allinurl, allintext etc for a specific keyword.

    It might be a handy resource for your readers.

    Thanks again

  8. Paul on April 25th, 2009 11:22 am

    Great article! Now, for a new guy like me, do I just want to try and use these new-found keywords in my blog for my niche? What is the next step?

    Paul Harris

  9. psychics on October 20th, 2009 8:12 am

    Great artical i’m involved in the psychic industry and have ranked on very good keywords in google, but still have had very little traffice i think a lot of the stats out there are over blow. If anybody has an ideas please let me know.


  10. jim on October 26th, 2009 3:27 pm

    I really appreciate your telling me about this tool. It was very helpful

  11. April on October 30th, 2009 5:39 pm

    This was so useful for my school assignment. It is so great. I didn’t even know about google insight! thank you. = )

  12. Scott on January 22nd, 2010 10:31 am

    Hi Austin,

    Found your site doing a search for using Google Insights. I’ve read many times people use it to find (profitable?) niches. I’m in the process of building some sites around relatively easy to rank keywords, ie keyword in domain.

    I found a set of keywords where the whole list shows “Break Out”. What I’m a little unclear about break out is, does it mean a large rise in searches (ie 5000+) for a day, a month, past 6 months/year?

    How do you recommend interpreting Break Out if you wanted to build a niche site around that/those keywords? Just go for it? Any other data you look at before buying a domain name and building a site?


    PS, I realise your article is almost 1.5 years old but thought I’d ask :)

  13. Jason on February 11th, 2010 12:12 am

    Very good info. This article helped me to create the unique landscaping site. First page of google for that term.

  14. Nicholas Kemp on February 23rd, 2010 12:00 am

    What a great lesson on Google Insights! Thank you so much. I am going to play around with it over the week.