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Niche Affiliate Marketing

December 16, 2008 by  
Filed under Internet Marketing, Recent Post

niche affiliate marketing dollar symbol
There is still a lot of money to be made in niche affiliate marketing. Don’t let all the naysayers fool you. Yes, it can be extremely competitive, and in some markets completely oversaturated (good luck running a mortgage or credit affiliate website). What you need to do is rise above the noise and set yourself apart from the rest. Luckily most of the web is garbage – you can do much better than that. Just follow these steps and you’ll be well on your way to niche affiliate marketing success.

  1. Sign up for some affiliate networks. I’d definitely start by signing up with Pepperjam and Commission Junction. I also recommend and have had good success with eBay. I’ve also used LinkShare with some success – your mileage may vary and I’m sure it just depends on which advertiser programs you want to sign up for.
  2. Take a look at the available advertisers in your affiliate networks and start joining affiliate programs. You’ll want to try a bunch, it may take a few tries to find the ones that work best for you. If your affiliate network provides program payout history, be sure to follow this closely – you want to weed out the bad eggs (there are a lot of advertisers I don’t trust). You want to choose niche affiliate markets that payout a good amount of money (face it… you can only make so much off $5 items…. go for something you can get commissions that make it worth your time). But at the same time, avoid things that are likely too competitive. Do some Google searches and research your top competitors. See if you think you can beat some of them. Also it’s best to pick niche markets that you’re knowledgable about and like. This will come in handy for step #3…
  3. Create your website and make it better than the typical affiliate site. If you’re going to be lazy and throw up a few affiliate links without much thought and effort, you’re just wasting your time. Keep your site’s focus on 1 or 2 related markets – if you want to get into more niche affiliate markets, then create more websites. You don’t have to be a expert on your niche, but definitely put a little thought and effort into this part. If you don’t have a nice-looking website, be sure to check out some free templates you can use at a site like Now add some content! Write some reviews and add your own descriptions. Try adding some social networking components – user-generated content (if moderated) can be great. Make your site look professional and clean (that does not mean complex and complicated!). Have a friend look at your site – if it looks spammy, clean it up! Make sure you know a little something about SEO (search engine optimization) – start by reading some of the great articles at SEOmoz. The content on your site is really going to help for step 4…
  4. Now drive traffic to your niche affiliate site! Experiment with some PPC campaigns. Google Adwords is the best. Try Microsoft AdCenter as well – they don’t have the traffic but often have decent conversion rates. I’d try Yahoo as well but I’d be very careful – I’ve noticed more click fraud – you have to monitor and block certain domains. The content you created is really going to help your quality score in Google AdWords. Make sure your landing pages target the keywords you bid on, and make sure your ad text matches up as well. You can definitely do some SEO and start building some backlinks – nothing beats “free” traffic. But whatever you don’t do, don’t completely skip out on running ad campaigns. You need to get some traffic and test out your advertisers and see what converts.
  5. You gotta have conversions. Now that you have some affiliate programs that look like they could work, you need to get your conversion rate as high as possible. Optimization is a must – you have to get used to testing everything! Look into doing some split testing, rotate ads, change out content. Move things around! Target more longtail keywords – they often have the highest conversion rates! Research your competition in the same niche affiliate market and find out what they’re doing. Make sure you have some sort of stats installed on your site (Google Analytics are great) to monitor your traffic. Find out what keywords your visitors are coming in on. Find out your bounce rate and try to keep it low. Find out how visitors navigate through your site. Testing and optimization are the name of the game!

I hope this helps you get started in marketing your niche affiliate sites. I tried to keep this relatively short, although there are a vast amount of resources out there on every aspect of this. I’ll try to go into more detail on some of these items in the near future. Good luck finding your niche!


11 Responses to “Niche Affiliate Marketing”

  1. Shopping Cart Template Affiliates on December 17th, 2008 1:55 pm

    Affiliate marketing is one of the best way to earn extra income. It’s impossible for everyone to earn money without doing anything. Improving your site and have great content is also the best thing to do. It’s in your hands for you to become successful. So, work hard for it.

  2. upset on December 22nd, 2008 12:57 pm

    Just wrote a lengthy comment on this post but put the wrong spam code in.

    Back button immediately, the page doesn’t keep the comment.

    Bummer. So you get this instead.

    You may want to fix that.

  3. Austin on December 22nd, 2008 1:34 pm

    It’s now been fixed!

    Sorry for the inconvenience – thanks for pointing it out.

  4. Pradeep on December 29th, 2008 4:24 am

    Finding profitable niche is not so easy. for that you have to keep in touch with people and their needs. You should reconize what people want’s. Buyers don’t care how great you are? They want real help from you. so, give them what they want, is key to niche marketing.

  5. TheWeblogZone on February 12th, 2009 10:09 pm

    If your blog has a niche, it would be easier to find Affiliate marketing programs that will work. With a generic blog, it would be difficult to identify what would interest your readers.

  6. Jeff Paul Internet Millions on April 1st, 2009 7:46 pm

    Hi! Great post! I was looking around for some thing like that on the net for my college studies. I’m also a part of Jeff Paul’s program. So I’m still kinda new in internet marketing

  7. Jeff Paul success stories on June 22nd, 2009 8:35 am

    Great post! My friend runs a small business we do internet marketing for companies and so a lot of our e-newsletter, blog and seminar content revolve around for promotion. Thanks!!!

  8. lynnscott on August 27th, 2009 2:04 am

    I read the last Niche Market posting… on Christmas…This post on setting up your Niche market is excelant..and lots to think about…Great info..Thanks…

  9. Latest Technology News on September 20th, 2009 3:27 am

    Yeah its kind a true but you’ve to look for some experienced users because newer members ain’t believe on this affiliate thing.

  10. Darren on December 12th, 2009 11:12 am

    I am beginning to enjoy reading these articles!
    I make my living with niche marketing and I do it without spending a penny. That said, I admit, I pay for my domains and hosting packages.
    Outside of that, I have learned to optimize with great success and I am generating some healthy revenues. I have never learned how to develop backlinks and I feel I will begin to struggle in that area.
    I constantly strive to find profitable niches, and yes, competition is invariably present, but there is just so much out there to tap into…
    Its an incredible challenge to be able to earn money online. Once the basics are covered and a few tricks that the gurus wont tell you about are let loose, sit back and enjoy the ride.

  11. topbloggingsoftware on April 17th, 2010 12:43 am

    Niche marketing is the top way these days for the little guy to compete with major companies budgets and marketing. Alot of a little works the best. Make three or 4 page sites or blogs which are extremely focused on one subject. Then repeat repeatedly for brand new niches works very well.