Niche Site Review – The Ecology / Green Niche
I’ve decided to start something new here at Niche Free — I would like to occasionally review some niche websites (starting with the green niche) that I find interesting and unique. I hope taking a look at some stellar niche sites will provide ideas and inspiration for you to get started in niche marketing. If you have a high-quality niche website and want to be considered for a review, feel free to contact me.
We’ll begin by evaluating a niche blog I recently found in the ecology niche, The Chic Ecologist.
The green niche is hot and growing quickly, so how do you define yourself? The Chic Ecologist stands out as a blog devoted to chic and stylish products and companies that are sustainable and eco-friendly. Don’t mistake it for a hippie site, you won’t find hemp and patchouli here. High design and functionality (even architecture) is paramount. Catering to a hip younger crowd as well as the high end market they feature articles on everything from eco friendly diamonds to green roofs.
This is not a limited market either. The green industry is experiencing huge growth as people become more aware of global warming and the ecological impact of our industrial and consumer-centric society. The Chic Ecologist is a dynamic resource promoting green solutions and eco-friendly products by socially conscious businesses. It could be used as a platform for launching new ideas and products by smaller companies through product reviews and sustainable business spotlighting. With an explosive surge in green design and research of new ecologically sustainable materials such as bamboo, recycled plastics as well as reclaimed and repurposed products, many businesses are looking for that green edge.
Marketing of this niche is also gaining popularity as it’s now cool to be green. Although the cost of oil has dramatically dropped from its highs during this current recession, dependency and supply concerns for oil and gas are driving new technologies for renewable energy and products less dependent on traditional energy sources. Blogs such as The Chic Ecologist are great platforms to test, prototype and launch new green products by generating interest and buzz within their target market.
I do have a few suggestions for the site. I know not everyone is looking to make money money on their blogs, but I would still suggest the author look into affiliate programs to promote that fit well in the green niche (which shouldn’t be too difficult). A few green eBay listings couldn’t hurt, either. They promote a lot of good products, but unfortunately wouldn’t get any credit for it if someone were to make a purchase.
And of course, Adsense clicks and affiliate conversions are impossible without traffic. I’m not sure how much SEO work they’ve done, but I would definitely suggest making friends with other green niche bloggers and exchanging some links.
I would also consider reducing the size of some the images, since 2MB is a lot to load for the home page. I’d probably use jpeg’s instead of .png’s for photos, and maybe increase the compression a tad.
Questions? Comments? Let me know your thoughts of this review and if this is something you would like to see more of in the future. And don’t forget to subscribe to my RSS feed to stay up to date on niche marketing ideas!