Seasonal Niches (Christmas is a good holiday to start with)

I highly recommend taking a look at some seasonal niches. With the Christmas holiday close at hand, now is the perfect time to get started.

Example seasonal niche – Black Friday shopping:

Black Friday Ads - Search Volume

(Check out my post on google insights to learn how to research search trends)

You might think it’s a wasted effort to get into a market that’s only viable once a year. But that’s just the beauty of it – you only have to put time into it once a year. You could have several seasonal niche websites up and running, such as a Halloween niche site, a couple Christmas sites, maybe even an Easter site. The final few weeks before the holiday mean a massive influx in search traffic, and people love to spend money during the holidays. In the 2007 Christmas holiday season, people spent almost $30 billion dollars shopping online. Granted, this year will likely miss that mark by a lot given current economic conditions, but people are still spending money – what’s wrong with taking your piece of the pie?

Yes, the holiday markets are highly saturated and it can be extremely hard to compete with all the big players involved. You have to be more specific, more obscure, and more creative. An easy way to find your niche would be to think of all the little things you like about a holiday. Take Christmas for example. Everyone celebrates Christmas in their own way (or not at all… and that could be your niche!). We all have our own traditions – what little things do you love the most? Maybe it’s the Christmas lights, building gingerbread houses, creating little miniature towns, finding new Christmas recipes, or coming up with creative gift ideas – the possibilities are endless. You want to get into a niche that you enjoy.

Christmas Miniatures

How will you make money off your niche? Well of course that depends on whether you’re creating a niche blog, or a store, or whatever kind of resource you have in mind. You can always make money off the proven combination of Adsense, eBay, and affiliates.

The nice thing about having a seasonal niche site is that it keeps things interesting and should keep you from being bored. You would only have to worry about each site no more than a few weeks each year.

So this is your homework – list out the holidays you enjoy and celebrate. Write down every little thing you like about them. Now highlight the niches that you think could have some money in them, research some keywords in Google Adwords, narrow your choices down, and get started. What are you waiting for?