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Seasonal Niches (Christmas is a good holiday to start with)

November 29, 2008 by  
Filed under Niche Ideas

I highly recommend taking a look at some seasonal niches. With the Christmas holiday close at hand, now is the perfect time to get started.

Example seasonal niche – Black Friday shopping:

Black Friday Ads - Search Volume

Black Friday Ads - Search Volume

(Check out my post on google insights to learn how to research search trends)

You might think it’s a wasted effort to get into a market that’s only viable once a year. But that’s just the beauty of it – you only have to put time into it once a year. You could have several seasonal niche websites up and running, such as a Halloween niche site, a couple Christmas sites, maybe even an Easter site. The final few weeks before the holiday mean a massive influx in search traffic, and people love to spend money during the holidays. In the 2007 Christmas holiday season, people spent almost $30 billion dollars shopping online. Granted, this year will likely miss that mark by a lot given current economic conditions, but people are still spending money – what’s wrong with taking your piece of the pie?

Yes, the holiday markets are highly saturated and it can be extremely hard to compete with all the big players involved. You have to be more specific, more obscure, and more creative. An easy way to find your niche would be to think of all the little things you like about a holiday. Take Christmas for example. Everyone celebrates Christmas in their own way (or not at all… and that could be your niche!). We all have our own traditions – what little things do you love the most? Maybe it’s the Christmas lights, building gingerbread houses, creating little miniature towns, finding new Christmas recipes, or coming up with creative gift ideas – the possibilities are endless. You want to get into a niche that you enjoy.

Christmas Miniatures

Christmas Miniatures

How will you make money off your niche? Well of course that depends on whether you’re creating a niche blog, or a store, or whatever kind of resource you have in mind. You can always make money off the proven combination of Adsense, eBay, and affiliates.

The nice thing about having a seasonal niche site is that it keeps things interesting and should keep you from being bored. You would only have to worry about each site no more than a few weeks each year.

So this is your homework – list out the holidays you enjoy and celebrate. Write down every little thing you like about them. Now highlight the niches that you think could have some money in them, research some keywords in Google Adwords, narrow your choices down, and get started. What are you waiting for?


10 Responses to “Seasonal Niches (Christmas is a good holiday to start with)”

  1. Tom - StandoutBlogger Underground on November 29th, 2008 6:19 pm

    Not a bad idea, but I think I will stick with my long term projects!

  2. Yoga mat review on December 2nd, 2008 3:21 pm

    Awesome article.

    I agree, you need to find more specific niche markets and target the long tail keywords within them.

    Like “yoga mats” a niche or long tail would be “yoga mat reviews”. These are good examples of what your post is talking about.

  3. Kevin Richard on December 3rd, 2008 2:56 pm

    I found this article an interesting read at least, I suppose readers will have to make the most out of it to be successful!

  4. mike on December 4th, 2008 8:49 am

    Interesting read.

    I like the idea of only having to worry about the site a few months a year, but I also don’t like having a Christmas site sitting around doing nothing the rest of the year. Kind of seems like a waste, unless you hit the jackpot around christmas.

  5. Dee on December 4th, 2008 8:55 am

    Thanks for the post. I was thinking of starting a new adsense website and I think this is a great idea.

  6. Austin on December 4th, 2008 7:45 pm

    True, it would be a waste if you have to pay for the hosting for the dormant site. But if your other websites are hosted on the same server and it doesn’t cost any extra, you wouldn’t have anything to lose.

  7. affiliate secrets on December 7th, 2008 11:52 am

    I love this blog. How didn`t I find it earlier :)
    It`s a bit late for a Christmas related website ..thinking about one for the next year to come.. 30$ billion that is huge..

  8. angela indo on February 1st, 2009 7:59 pm

    Hi ,

    I stumbled upon your blog, when I Google for “niche ideas”.

    Great blog many niche ideas..Can’t wait to see more niche ideas posts..

  9. lynnscott on August 27th, 2009 12:58 am

    Great site..and I like the sound of once a year…this is a Niche market..I am going to give this a lot of thought…Thanks…Christmas Cheers…its round the corner..

  10. Jason on October 28th, 2009 7:18 pm

    This is exactly what I am doing right now for Thanksgiving and will be doing for Christmas. Just trying to make sure I have a good source of content for the Christmas micro-niches I am interested in.