Creating Content Even If You Don’t Write
August 19, 2008 by Jerry
Filed under Internet Marketing, Other Stuff
Creating Content if You Don’t Write
If you don’t write, or know how to take photographs, there are still some things that you can do to generate content for your website:
Buy content
You can buy images and photographs that are of high quality without spending a lot of money. Spending a few hundred dollars on some great images will go a long way in giving your website a professional look. There are many websites on the Internet where you can find images and photographs that relate to your business. It’s not recommended that you buy written content for the simple reason that it’s not cost effective. Many of the services on the Internet that supply written content are geared towards large online companies that have a big marketing budget. The goal of content on your website is to make your company and product appear credible. You can accomplish this by having a few well placed articles on your web pages.
Let customers create content
You can have your customers generate content for your website. One way to do this is by creating a section entitled “Frequently Asked Questions”. Here your customers can ask you questions about your product or service and you can list your answers. You can rotate this type of information and feature a different question every week. Another way to create content is by holding a contest by asking customers to send you stories about how they enjoy your product or how it has helped them in some way. You can offer a special prize such as a coupon for free product. You can take the best written stories and post them on your web pages. Not only is this type of material great content for your website, it also acts as a testimonial.
Links to other content
Another way that you can get updated content for your website without having to write it yourself is by posting headlines of related news items to your website. Then simply provide a link from the headline to the original article. Content for small businesses on the Internet doesn’t have to be original. It should, however, be useful to the people who are reading your website. The content you choose for your website will show your customers that you care enough about the information that you’re providing them with to post links to original articles. This information can include anything from health issues to new items to information about family. Make sure that you accurately quote your sources and never copy articles without first getting permission.
The Importance of Communication
One thing that you need to remember as you make the decisions about what you want to say on your website is the importance of communication in anything that you write. These days competition for communication on the Internet is difficult. The sheer volume of information being routed on the Internet is a huge communications barrier. Every day people on the web are bombarded with websites and businesses lobbying for their attention.
People are busy and time is short. So it’s all the more important to know how to get your marketing message across. The key aspects of good customer communication inclue:
- the ability to read customers
- the ability to understand which communication style your customers are most likely to pay attention to, and
- the ability to adapt your website content for your customers.
When you communicate with your customers through the Internet you have only one shot at communicating your marketing message. You need to keep in mind that those customers, and potential customers, reading your marketing message don’t have a long time to read what you have to say….so you better say it fast, accurately, and in words that they want to hear. Learn how to keep it simple and direct.
There are some basic ideas that you should keep in mind when you’re writing website content that customers want to read:
Identify and clarify the marketing message that you want to get across to your customers. When you pinpoint your focus you have the ability to zoom in and give your customers content that they can rely on and trust.
Gather information. Don’t just write website content for the sake of filling up your web space. Find out what customers want to read and then write for them
Evaluate the information that you’re writing about. Make sure that the information that you’re basing your website content on is precise and reliable. Does the information represent the points of view about your online business that you want to get across? Is the information fact or opinion? Many times a combination of (1) fact, and (2) customer opinion, go hand in hand for writing web content that people want to read.
Consider the alternatives and implications of what you write. Make sure that you draw the appropriate conclusions from what you write and that your readers will draw the same conclusions about your web content. What are the costs, benefits, and consequences of the content that you have on your website? Take the time to weigh the advantages and disadvantages of moving away from Search Engine Optimization techniques and instead focusing on writing what people want to read.
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Affsphere- The Affiliate Friendly Article Directory
August 12, 2008 by Jerry
Filed under Other Stuff, Reviews
This week Anik Singal released a new article marketing directory called Affsphere. This new article directory is quite different from the others. AffSphere actually lets you place affiliate links within the article and resource box. This opens the door for affiliates to earn commissions directly from the article.
AffSphere also allows you to earn in a couple of different ways as well. Watch the video for some more info.
Affsphere runs like any other article directory, you submit you own article and it’s then syndicated across the web where publishers/webmasters can then place on their sites. You would then gain traffic from others who click on your link from the resources box back to your site or blog. That is the main similarity between Affsphere and other article directories.
What makes AffSphere different from other article directories are;
- A credit system that allows you to earn credits when you submit an article or refer others to Affsphere. In return those credits can be used to buy banner or adsense ads across the Affsphere network.
- You can include affiliate links in the body and resource box of the articles you submit to Affsphere.
- A greater return from the time taken to create your articles.
As with any article directory, it can take time to gain traffic from articles but the rewards are worth it in the long run. Not only does Affsphere give you the opportunity to drive free targeted traffic to your site or blog but, it also give you more opportunities to earn from your hard work creating and writing your articles.
Hurry and click the link below to sign up at Affsphere for FREE.
I will keep you updated on this new project as I write articles and submit them.
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The Secret To A 500 Word Article In 10 Minutes
July 26, 2008 by Jerry
Filed under Other Stuff, Reviews
Articles can be a big marketing boost for your website or blog. If your like me, writing them is a pain in the neck, especially if you are a slow typer. Well now you can pump out a 500 word article in about 10 minutes with the the help of Dragon Naturally Speaking. I use this software now, and it’s helped me to create articles for my niche markets in no time. Check out the video at the bottom of this post.
With Dragon Naturally Speaking you put on a headset, open your word processor and talk. What you say will be typed into the word processing document as if by magic. For those who don’t like typing or aren’t very quick typists this program is an absolute life saver. It’s very easy to talk in a natural voice and have the program understand you pretty well.
Nuance claims a 99% accuracy level. That means that out of 100 words you speak it will only make one error. Making an error isn’t a problem, though. Simply issue a command and it will pop up a window asking you to teach it the right word to use in the future. The more you use Dragon Naturally Speaking the smarter it will become about how YOU talk and what YOU mean when you say something.
In the past text to speech programs required you to speak with halting words. Hello…there…my…name…is… You get the point. When they released version 9 the naturally part became a reality. You speak just as you would normally and the program will adjust to your speech and to the speed with which you speak.
If more than one person chooses to use the software it will create a separate file for each user. That user’s unique voice recognition will become the basis for the software to ‘know’ what to type when the person speaks. Each new user will need to train the software to their own voice, though.
The program sales material may list a limited number of programs that it works with but I have yet to find any program that allows for typing that doesn’t automatically allow Dragon Naturally Speaking to turn your words into text. I’ve used it for email, word processing, online chat, just about everything.
A word of caution, though. It may be very annoying to train the software. Its training wizard is fairly simply compared to previous versions. I’ve spent hours doing the initial training with previous versions. They made it as far as my computer and through the initial training but for practical purposes were worthless. Version 9 takes only a few minutes and is easy to keep training for higher accuracy afterwards.
If you’re using Windows Vista be sure to get version 9.5 for it to work properly. You may have to purchase version 9 and then upgrade through the site. You’ll need an active internet connection to activate the software. The headset that comes with it works but I’d recommend a good Logitech USB headset.
Dragon Naturally Speaking Video
You can find dragon naturally speaking on ebay at a CHEAP price. Be sure to read the ebay description, some sellers don’t include the headset.
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