Getting Targeted Web Traffic - Part 5

Co-Branding Online co-branding can be a little complicated.  If an Internet user clicks on a link on your website and is taken to a web page that has a different brand or company it can get a bit confusing.  They will wonder why they have been directed to an entirely different web page with unrelated content.  When it comes to co-branding you need to choose partnerships that have something in common with the product or service that you’re selling. Co-branding can be very cost effective, particularly... [Read more of this article]

Getting Targeted Web Traffic - Part 1

General Marketing Methods One of the best ways to get leads on the Internet is by getting a product mention or a free link on another website.  Effective internet marketing is all about putting your product or service in front of potential customers at the exact time that they are looking for it.  This technique is known as “pinpoint marketing”. Pinpoint marketing is much different than advertising on radio or television, which are known as “interruptive marketing” techniques.  Interruptive... [Read more of this article]