If you decide that you want to purchase banner ads you should focus on buying them on web pages that are very targeted.  Ads are cheaper the more targeted a web page is.  And the cheaper the ad the more cost effective your banner ads will be.  Another way that you can target the placement of your banner ads is to embed them in web page content.  Before you purchase a banner ad find out what content the website administrators will be including on their web page that may be related to your online business.  If the website uses a keyword search tool ask that your banner ads appear when key words that are linked to your product or service are typed into the search engine by visitors to the website.

Try to place your banner ads on a web page that is as deep into the website as possible.  This way you’ll be reaching people who are truly looking for information that relates to your business.  This is a great strategy to use if you want to get the most value for your online budget.  Again, if your budget for marketing is quite high, you’ll want to buy banner ads on the home pages of websites so that your brand reaches a lot of people.

Establish Credibility
One of the main problems with internet marketing is establishing credibility with your customers.  Since there are so many Internet scams out there people are wary of whom they do business with and even more cautious of companies they are unfamiliar with.  As a small business you need to gain credibility on the Internet by making your logo and company name a familiar item to Internet users.  One way that you can achieve this credibility is by setting up a shopping cart on Yahoo!  You’ll not only have access to the technology of shopping carts you’ll also find yourself affiliated with a familiar and successful online company.  This gives customers the confidence needed to do business with you.  When a customer buys something from your online Yahoo! Store they become more familiar with the name of your company and will be more likely to buy from you directly at your website the next time around.

Get your Content to Other Websites
Another way that you can build credibility online is to swap content.  If you can position an article that includes a link to your website on another website that is at the top of the field of your industry you increase your chances of credibility.  This then increases your sales potential.  But just how do you get web editors to take any notice of your company?  The bottom line is that more companies are willing to trade a free mention on your website for a good article.  This way the content provider gets targeted and free advertising for their product or service, and the company that is posting the article (and the link) can feature content that is informative and valuable.

This is a form of “article marketing”, which will be discussed in more detail later.  When a potential customer reads your article you establish yourself as an expert in your field.  When the customer links over to your website you have a very good lead that can generate sales.

People who use the Internet want results that are immediate.  They know exactly what they are looking for so your advertising message needs to be appropriate, concise, and to the point.  You need to think about what kind of people will be accessing the website where you plan to post your article.

Come back for part 4 of the 10 part series on target traffic generation.

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General Marketing Methods

One of the best ways to get leads on the Internet is by getting a product mention or a free link on another website.  Effective internet marketing is all about putting your product or service in front of potential customers at the exact time that they are looking for it.  This technique is known as “pinpoint marketing”.
Pinpoint marketing is much different than advertising on radio or television, which are known as “interruptive marketing” techniques.  Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple reason that you’re attempting to put your product out there in front of everybody instead of pinpointing those potential customers who want to find out more about you and your business.

Pinpoint Marketing: Pinpoint marketing is the process of sending the right message at the right time so that it produces actual results.  For example, if you’re at a ball game and are eating a bag of popcorn. Just when you take a handful of popcorn the Coca-Cola logo appears on the big screen.  The next you thing you know you’re looking for the first vendor who can sell you a can of Coke.  However, if an advertisement for a new car appears on the big screen while you’re watching the game and eating popcorn, you’re less likely to be interested since it’s not something you’re looking for at that moment.  Interruptive marketing isn’t really targeted because it’s not something that you are actively looking for.  People who use the Internet are usually looking for a solution to a problem.  When you put your product in front of them at the right time you’ve reached a potential customer.

Day-part Marketing: The placement and timing of ads on the Internet has become so important to internet marketing that some companies, such as Yahoo!, are selling advertisements in “day-part”.  Day-part is something that has always been done in television advertising.  Day-part marketing works like this – specifying at which time of the day certain ads are viewed so that you can effectively target your customers.

Embedded Marketing Messages: These days, more people than ever are using the Internet to research a product before they buy.  As well, most Internet users are becoming more serious about the amount of time that they spend online.  Studies show that users are spending less time on the web and that the time they do spend surfing is focused and deliberate.  Many users bookmark their favorite websites so that they can access information fast and easily.  When people want a solution to a certain problem, such as a health issue or taking a vacation, they often look online for the answers.  This is why it’s important for you to put your product or service right in front of them whenever you can.

Come back for part 2 of the 10 part series on target traffic generation.

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I recently did a post about compound bows (http://www.nichefree.com/target-the-outdoor-niche-with-a-compound-bow/) and since the I’ve seen a few more (not too many) BANS sites pop up related to this niche. Which in my opinion is good, it means people see the potential in the niche market ideas I provide.

I also have a compound bow site that I established, and so far, it has generated $125.89 in a little over a month’s time. I know you might be thinking “Well that’s not a lot of money.” But if you were to build 5 sites that generated this sort of income, well, you would earn a nice chunk of change.

That’s the idea. I want to create as many niche sites as I can, then optimize the for the search engines. As you saw, the site generated over $120 and reached 100 visitors in a day, without any promotion what so ever!

Now, you don’t only need to build BANS sites with the keywords/niche ideas I provide. This is just one example of many.

I just wanted to show a little proof that the keywords I provide are excellent for many different marketing techniques.

I look forward to your comments.

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