Wick away your competition with Under Armour.
July 9, 2008 by Jerry
Filed under Niche Ideas
New niche marketing idea-Under Armour. Some of you may already know about under armour. For those of you who don’t, let me give a little detail. Under Armour is athletic apparel designed to regulate an athlete’s body temperature in warm conditions. It’s made of special material that is designed to wick away sweat from the body, and then is dried by air keeping the athlete cool in hot weather. We used it in Iraq where the temperature would reach 130 degrees, it worked wonders. How... [Read more of this article]