Niche Marketing Blog |

Use Guest Authors to Drive Traffic to Your Site

November 6, 2008 by  
Filed under Traffic Generation

While giving your site your personality is the key to making your site stand out from the crowd and get noticed, having guest authors is a great way to drive traffic to your site.

Putting out a notice that you are looking for guest authors creates a buzz about your site, and welcoming submissions for content or posts creates a high level of reader participation.

Once a guest author has been approved for your site and has had his or her first post or page  posted, you can guarantee that he or she has sent notice to everyone on his or her list and told them to come and visit your site!  This introduces an entire new set of faces to look at your site – and when they see your site, they will see your product or service, too.  More eyes on your site means more money in your pocket each month.

Guest authors want to be on your site because they can also get a new audience and expand their network.   They meet your circle of readers and can greatly expand their web presence.  Make sure you encourage guest authors to want to work with you by offering things such as an author’s page and links to their website.

You want to have guest authors for reasons other than just generating more traffic.  Guest authors can provide you with fresh content – without any effort on your part.  They can expand on topics you do not know that much about – and give added value to your readers.  They help free up your time so you can work on promoting your site and other forms of marketing.

Using guest authors is truly a win-win situation for all parties – you, your guest author, and your readers.  Everyone benefits, and that means more traffic (and revenue) for you!


One Response to “Use Guest Authors to Drive Traffic to Your Site”

  1. Linn on November 30th, 2008 9:03 pm

    that’s fantastic.. I think i should do the same with my music blog.. but for making money online blog, it’s also good idea to exchange posts with others too.

    fantastic post.